What Are “Counter Mats”?
Counter mats are flat, durable mats designed for countertops, desks, or service areas. They protect surfaces from wear and tear while displaying customised designs such as logos, promotional messages, or product information. Made from rubber, PVC, or fabric with non-slip bases, these mats keep your branding visible and professional in high-traffic areas.
Who’s Getting the Most Out of Counter Mats?
Counter mats are your silent salesperson if you’re a retail manager, marketing maven, or procurement pro. From retail to hospitality, healthcare to banking, these mats ensure your message gets noticed. Whether promoting a new product, outfitting store counters, or setting up an event booth, they provide every customer interaction that reinforces your brand.
Why Your Brand Needs Counter Mats
Maximize visibility by showcasing your branding at key customer touchpoints. Functional and durable, these mats protect counters while promoting your message in high-traffic areas. Fully customizable, they can be tailored to match your branding. Versatile for retail, reception, or event setups, they’re also cost-effective for bulk orders, ideal for large campaigns or multi-location use.
Case Study: Bucca Hotel’s Branded Large Counter Mats
Bucca Hotel, based in Queensland, wanted a practical yet impactful promotional giveaway to increase brand visibility and protect their surfaces. They ordered 20 custom-branded large counter mats from Cubic Promote, each featuring their logo, and strategically placed them in high-traffic areas like the bar and front desk.
These counter mats were placed in visible areas where guests interacted with them regularly, ensuring that Bucca Hotel’s logo stayed front and center throughout their stay. The mats not only protected the surfaces but also served as a subtle, ongoing reminder of the hotel’s excellence.
Results (compared to previous promotional giveaways and in-house branding methods):
- 25% increase in brand visibility, with guests interacting with the counter mats multiple times throughout their visit
- 18% improvement in guest recall, with patrons mentioning the hotel’s name and logo in feedback surveys and future bookings
- 15% rise in repeat business, with guests noting the positive impression of the hotel’s attention to detail and professional branding
By choosing functional yet impactful counter mats, Bucca Hotel successfully reinforced their brand’s presence and stayed in the minds of their guests long after check-out.
How We Ensure It Fits You
We provide a variety of customisation options to ensure your counter mats stand out:
- Full colour printing – ensures vibrant, high impact visuals.
- Textured surface – adds a tactile, premium feel.
- Custom sizes and shapes – allow mats to fit any counter or desk.
- Durable coating – protects your design from spills and wear, ensuring long-lasting quality.
With these options, your counter mats become more than just protective tools—they transform into dynamic brand ambassadors that engage your audience and elevate your marketing. Learn in detail about our ordering process now!
Feel free to check out our variety of Promotional Floor Mats too.
